Well not intentionally...
It's more to do with their cut-throat tactics in how they defend their Intellectual Property by issuing Cease and Desist orders left right and center...
It's a shame that they don't use different measure such as attempting to find a way around the closing down of multiple fan projects such as MLP Online and Fighting is Magic...
That way they could portray themselves in a better light, have a much better PR and not be shown as the "demons" or "villains" or even the "Big Bad" some bronies portray them to be.
They are just a corporation that need to protect their copyright and they are subject to the whims of a faulty law, and unfortunately they need to act in a manner that works for them but also doesn't detract and alienate an already hostile fanbase.
Yes, I do mean the word "hostile", because bronies now-a-days don't seem to be as loving and tolerating as they once were...
It's more to deal with the fact that so many of us have dealt with so much stuff that we, as a fandom, have gone past our breaking limit... C'est la vie, as it were...